Paul and Joe Love Story Collection Full Pigment Lipstick in 306 (Avenue Montaigne), 305 (La vie en rose), 303 (Silk Stockings) and a Limited Edition Natural Refill in 002 (Eros)

Paul and Joe Love Story Collection Full Pigment Lipstick and Cases

As a massive and loyal fan of Paul and Joe beauty I could not say no to their new lipsticks collection. First impression? I absolutely love it!

First of all, I think it is an excellent idea to make the cases and lipstick refills separately. It just makes the whole process of buying more personal, adjustable and makes you think the company really puts a thought into what you as a demanding customer want from the brand. It is absolutely brilliant.

Second, why on earth no one ever thought of that earlier??.. Anyway let's move onto the review.

Paul and Joe Love Story Collection Full Pigment Lipstick and Cases

Paul and Joe Love Story Collection consist of five different cases (all limited edition) and three types of lipsticks: sheer, natural and full coverage. Plus extra six anniversary shades to choose from: two sheer, two natural and two full colour ones. As a massive fan of bold and intense colours I had to choose something from their full coverage selection.

Paul and Joe Love Story Collection Full Pigment Lipstick and Cases

The packaging is very cute, as always. One case is made out of very pretty and shiny plastic with embossed Paul and Joe flowers on the top lid. The remaining two I bought are made out of paper as you may be aware Paul and Joe likes to put their products in paper packaging. (To those of you who don't know - don't worry its not just a plain white paper haha!) I have one of their lipsticks for 3 years now and the packaging is still intact so I can assure you that its strong and durable. I got myself Lipstick Case P in Japanese Flowers and My Little Kitten plus the plastic Lipstick Case. Love!

 Paul and Joe Love Story Collection Lipstick Case P Japanese Flowers

 Paul and Joe Love Story Collection Lipstick Case P My Little Kitten

 Paul and Joe Love Story Collection Lipstick Case P Japanese Flowers (L) and My Little Kitten (R)

 Paul and Joe Love Story Collection Lipstick Case

Paul and Joe Love Story Collection Lipstick Case P in Japanese Flowers, My Little Kitten and Lipstick Case

The lipsticks themselves are all placed inside a nice, sleek golden plastic tube and all ready to be smoothly put into the cases. Perfect.

I will start with my favourite shade, which is 306 (Avenue Montaigne): it is a deep, beautiful and creamy raspberry shade of plum. Quite dark but not ‘stay away from daylight’ dark and perfect for winter months. It is quite unusual shade I think I have not got many dupes for it – but maybe because I am more of a fan of bright lipsticks. The closest I have is Collection 2000 in Berry Blast (slightly more purple and a tad darker). NYX Lipstick in 627 Fusion is pinker, shimmery and less intense.

Paul and Joe Lipstick Refill in 306 (Avenue Montaigne)

Paul and Joe Lipstick Refill in 305 (La vie en rose) is a bright and intense shade of fuchsia. It is the most dupable colour out of all of them.

Paul and Joe Lipstick Refill in 305 (La vie en rose)

303 (Silk Stockings) is a beautiful and classic orange red that is more red than orange if that makes sense. The closest one I own is Collection 2000 in Passionfruit, which is more shimmery and muted (not as bright). Revlon Colorburst Lip Butter in Candy Apple is also very close but less intense. MAC Impassioned is pinker.

Paul and Joe Lipstick Refill in 303 (Silk Stockings)

Finally, Paul and Joe Limited Edition 10 year anniversary Refill in Eros or 002 is a classic raspberry red that is slightly sheerer than the full pigmented ones but still very intense.

 Paul and Joe Limited Edition 10 year anniversary Refill in 002 (Eros)

 Paul and Joe Refill in 306 (Avenue Montaigne), 305 (La vie en rose), 303 (Silk Stockings) and 002 (Eros) L-R

Clockwise from top: Paul and Joe Refill in 306 (Avenue Montaigne), 305 (La vie en rose), 303 (Silk Stockings) and 002 (Eros)

ALL of the lipstick shades I purchased are very intense, extremely long lasting (tested in a customer service environment), very moisturising, and easy to apply – just cannot recommend them enough. They all leave nice stain on the lips, which disappear completely after eating or drinking. I absolutely love them. If I was to buy one thing this season it would be Paul and Joe lipsticks. The only thing I would suggest is can we have more shades, please! Your honest and dedicated reviewer, A.